Most of the Nestle Waters brands, such as Zephyrhills, are produced from spring water. Aquafina attracts and retains new and existing customers by implementing a full service marketing strategy that includes traditional advertising initiatives, social media marketing, promotions and new product launches.
Video of the Day Brought to you by Techwalla Brought to you by Techwalla Promotions Aquafina also regularly offers consumer promotions in the form of contests, coupons and giveaways as part of its overall marketing mix.
Aquafina also offers flavored water that comes in flavors like berry blast, raspberry and grape. The bottled water industry generates roughly 11 billion dollars in revenue each year Alsever, Fiji Water recognized the need to differentiate its product from others in the market, and created a distinct packaging strategy.
Fiji Natural Artesian Water is the only bottled water from an artesian source. Keeping this in mind, Aquafina has come up with technologies such as the hydro 7 filtration technology that filters water and provides the best quality of drinking water to the consumers.
Aquafina is also the official sponsor of the Major League Baseball. Aquafina adopts a competitive pricing strategy in its marketing mix as it provides good quality of the product and low calorie drinking water which gives it an advantage over other competing brands. Nearly half of the 8. They simply position their product as a pure water brand which is free from any bacteria and safe for drinking.
Additionally, Aquafina is the official sponsor of Major League Baseball. Not just any water, but clean healthy water.
The Fiji brand has been developed to include a certain brand experience. The Marketing Mix section covers 4Ps and 7Ps of more than brands in 2 categories. As there is no differentiation in the bottled water market as far as the product is concerned, the competing factor becomes the price.
If bottled water is available in a store, consumers are less likely to look at the brand as there in hardly any differentiation in this product segment. They engage in print media, television advertisements, celebrity endorsements etc to promote their product.
Globally, Aquafina is known as a smart marketer that comes out with promotional offers and discounts from time to time. The 20 litre water jar is used by corporates who do not have the space of keeping large water filters.
Aquafina makes use of various conventional and traditional techniques to promote its product. Fiji Water uses geography to their advantage. If a consumer could first taste the water drawn from ancient artesian wells there would be little need be concerned with packaging.
Aquafina, a packaged bottle water brand from PepsiCo, is a leading brand in the world. This gives an insight in the marketing mix of Aquafina. In the yearAquafina became the best selling bottled water brand in the United States.
The marketing strategy of Fiji Natural Artesian Water has proven the effectiveness of carrying forward the environment, beauty, and overall surroundings associated with their product—water.
Starting with the basic shape of the packaging, Fiji distinguishes itself from others. Aquafina was first sold in the year in Wichita, Kansas and soon started selling all over the world. There are various sized that the bottled water comes in. Clean drinking water in many places around the world is not an easily accessible resource.
This strategy helps improve the Strategies of aquafina sales of the brand. The biggest competitor of Aquafina is Kinley water belonging to Coca-cola and in India its biggest competitor is Bisleri.
Branding Aquafina essentially sells a brand. Every consumer of this artesian water not only gets a superior product, but an experience as well. Aquafina also differentiates itself from other brands through its affiliation with PepsiCo and its special purification technology that it uses to get rid of all the natural minerals in the water and give it a mellow taste.
It would not be a good branding strategy for Fiji Water to dip their toes into other areas outside their core competency. Fiji Water created their brand by riding the coattails of brand equity already established by the Fiji name.
Retrieved December 20, from, http: Aquafina is very selective when it comes to pricing its product. The brand has come out with innovative new products such as flavored water, sparkling water and an Eco-Fina bottle which uses 50 percent less plastic than its regular bottle.
Any brand development strategy that uses the current brand name will be successful. Aquafina prices the product at different prices in different countries depending upon the consumer market.
Even though water is a freely available resource, bottled water is an exception and the price is an important factor that generates revenue and targets the consumers.Inthe volumes of major water brands, including Nestle’s Poland Spring, Coca-Cola’s Dasani, and PepsiCo’s Aquafina, grew 7% to 9%.
For comparison, Coke and Pepsi’s volumes fell close to 3% in the same time period. What is AQUAFINA: Aquafina is a brand of bottled water products produced by PepsiCo. The consistent purity and great taste of Aquafina are guaranteed by means of a state-ofthe-art purification process that includes reverse osmosis and carbon filtration.5/5(1).
Fiji Water created a pure marketing strategy atop one of the purest products in the industry. The foundation for their three product level approach is the core benefits associated with their bottle water.
Fiji Water is simply a pure tangible good as there are no accompanying services. Marketing Strategy for Aquafina Executive Summary The goal of this marketing plan is to outline the strategies, tactics, and programs that will make the sales goals outlined in the AQUAFINA business plan a reality in the year AQUAFINA is the answer to an increasing demand.
Marketing will play a vital role in the success of AQUAFINA.
CREATIVE STRATEGY Aquafina has to focus on persuasive and reminder advertising. It will enable them to build brand preferences which will encourage customers to switch to their brand by effectively changing customer’s perceptions about the product.
CREATIVE BRIEF Marketing Strategy for Aquafina Essay Words | 8 Pages. Marketing Strategy for Aquafina Executive Summary The goal of this marketing plan is to outline the strategies, tactics, and programs that will make the sales goals outlined in the AQUAFINA business plan a reality in the year AQUAFINA is the answer to an increasing demand.Download